We don’t need to tell you that H&M has the fast fashion game on lock, but now the brand has set out to create a beauty line that can keep up with that pace. The full H&M beauty collection will be released this fall in select stores, and the line will eventually make its way to over 900 stores worldwide.
The initial release will include 700 (yes, you read that right) products that will focus on current runway trends, or “fashion for the face,” as concept designer Sara Wallander is calling it. Matching your skirt to your lipstick will seriously never be as easy as it’s about to be.
Including everything from skin primer to nail polish, the line will embody the H&M ideology of designer aesthetics at super-low prices (ranging from $7-$25). The line will also include two subsidiary collections: premium beauty (higher quality and price point) and Conscious beauty, a line of sustainable products.
Browse the H&M beauty collection below and look for it in select stores this fall.